Investigating differences in brain activity between physical and digital prototyping in open and constrained design tasks

This article presents an fNIRS experiment investigating cognitive differences between physical and digital prototyping methods in designers (N=25) engaged in open and constrained design tasks. Initial results suggest that physical prototyping yields increased hemodynamic response (i.e., brain activity) compared to digital design, and that constrained design yields increased hemodynamic response compared to open design, in the prefrontal cortex. Further work will seek to triangulate results by investigating potential correlations to design processes and design outputs.