表达:情感能量:客户互动激发服务员工的活力

IF 11.5 1区 管理学 Q1 BUSINESS Journal of Marketing Pub Date : 2024-05-28 DOI:10.1177/00222429241260637
Julien Cayla, Brigitte Auriacombe
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引用次数: 0

摘要

现有文献表明,经常与客户互动的员工往往会发现他们工作中的这一核心环节让人情绪低落。我们的研究结果与之形成鲜明对比,因为我们发现,与客户的互动不仅令人愉悦,而且还能使一线服务人员的情绪得到恢复。我们的人种学研究表明,有几个因素会影响服务互动中的情感能量,包括员工与客户的共存、相互关注、共同的情绪以及对外人的障碍。此外,服务员工在互动中的自主性和地位体验对其情绪能量也有重要影响。基于这些见解,我们为服务组织设计了一个框架,以管理一线服务员工的情感能量这一重要资产。
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EXPRESS: Emotional Energy: When Customer Interactions Energize Service Employees
Existing literature suggests that employees who regularly interact with customers often find this central aspect of their work emotionally draining. Our findings provide a striking contrast by highlighting customer interactions that are not only pleasurable but that also manage to emotionally regenerate frontline service employees. Our ethnographic research demonstrates that several factors influence emotional energy in service interactions, including staff copresence with customers, mutual focus, shared mood, and barriers to outsiders. In addition, service employees’ experience of autonomy and status in interactions plays an important role in influencing their emotional energy. Based on these insights, we design a framework for service organizations to manage a crucial asset: the emotional energy of frontline service employees.
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来源期刊
CiteScore
24.10
自引率
5.40%
发文量
49
期刊介绍: Founded in 1936,the Journal of Marketing (JM) serves as a premier outlet for substantive research in marketing. JM is dedicated to developing and disseminating knowledge about real-world marketing questions, catering to scholars, educators, managers, policy makers, consumers, and other global societal stakeholders. Over the years,JM has played a crucial role in shaping the content and boundaries of the marketing discipline.
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