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引用次数: 0
摘要
本文旨在扩大菲律宾英语研究的范围,研究菲律宾英语作为全球-本地界面竞争资源的可行性,菲律宾英语研究对这一视角的研究仍然不足。为此,我们分析了将全球品牌创造性地重新融入本地领域的 T 恤衫语言,展示了菲律宾 T 恤衫生产和消费的动态。我们的分析表明,在这些产品中使用菲律宾英语可以被视为在全球消费主义主导下表达本地情感的一种商品化资源。然而,尽管这种再利用可以被视为一种本地表达形式,但它并非没有意识形态的复杂性。尽管流行文化的语言市场为人们提供了挑战全球-本地二分法的机会,但它仍可能暗中反映或强化语言不平等的结构。
This article aims to expand the scope of Philippine English studies by investigating the viability of Philippine English as a resource for the contestation of the global–local interface, a perspective that remains understudied in Philippine English studies. We do this by analysing the language of t‐shirts that creatively reappropriate global brands into the local domain, demonstrating the dynamics of t‐shirt production and consumption in the Philippines. Our analysis shows that the use of Philippine English in these products can be viewed as a commodified resource for the expression of local sensibilities amidst the dominance of global consumerism. However, while this reappropriation can be viewed as a form of local expression, it is not devoid of ideological complexities. Although the linguistic market of pop culture provides people with opportunities to contest the global–local dichotomy, it may still tacitly reflect or reinforce structures of linguistic inequality.
期刊介绍:
World Englishes is integrative in its scope and includes theoretical and applied studies on language, literature and English teaching, with emphasis on cross-cultural perspectives and identities. The journal provides recent research, critical and evaluative papers, and reviews from Africa, Asia, Europe, Oceania and the Americas. Thematic special issues and colloquia appear regularly. Special sections such as ''Comments / Replies'' and ''Forum'' promote open discussions and debate.