Approaches to policy framing: deepening a conversation across perspectives

Since Rein and Schön developed their approach to policy framing analysis in the1990s, a range of approaches to policy framing have emerged to inform our understanding of policy processes. Prior attempts to illuminate the diversity of approaches to framing in public policy have largely “stayed in their lane,” making distinctions in approaches within shared epistemic communities. The aim in this paper is to map different approaches to framing used in policy sciences journals, to articulate what each contributes to the understanding of the policy process, and to provide a heuristic to aid in deciding how to use the diverse approaches in framing analysis and to further the dialogue across different approaches. To develop the heuristic, we manually coded and analyzed 68 articles published between 1997 and 2018 using “frame” or “framing” in their title or abstract from four policy journals: Critical Policy Studies, Journal of European Public Policy, Policy Sciences, and Policy Studies Journal. We identified five approaches, which we label: sensemaking, discourse, contestation, explanatory and institutional. We have found that these approaches do not align with a simple binary between interpretive and positivist but show variation, particularly along the lines of aims, methodology and methods. In the discussion, we suggest that these five approaches raise four key questions that animate framing studies in policy analysis: (1) Do frames influence policies or are policies manifestations of framing? (2) What is the role of frame contestation in policy conflict? (3) How can the study of frames or framing reveal unheard voices? And (4) how do certain frames/framings become dominant? By introducing these questions, we offer a fresh way scholars might discuss frames and framing in the policy sciences across approaches, to highlight the distinct yet complementary ways they illuminate policy processes.