"虚假广告,事实核查 "研究社会认同如何影响对虚假广告的事实核查

IF 5.3 3区 管理学 Q1 BUSINESS International Journal of Advertising Pub Date : 2024-06-17 DOI:10.1080/02650487.2024.2366089
Y. Greg Song, Natalie Brown-Devlin, Won-Ki Moon
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引用次数: 0

摘要

本研究探讨了事实核查技术在打击社交媒体虚假广告方面的有效性。研究重点关注两个未被充分研究的消费群体:素食主义者和素食者(研究 1)和...
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“False advertising, fact-checked” examining how social identification affects fact-checking of false advertisements
This study examines the effectiveness of fact-checking technology in combating false advertising on social media. Focusing on two understudied consumer groups: vegans and vegetarians (Study 1) and ...
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CiteScore
13.90
自引率
19.40%
发文量
66
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