Elisabeth Van den Abeele, Emma Beuckels, Liselot Hudders, Ini Vanwesenbeeck
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Cute but concerning: investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness
Many momfluencers heavily feature their children on their social media profiles, often in an attempt to increase promotional success. Contrary to our assumptions and those from prior research, the ...
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