{"title":"在 Facebook 上许下慈善生日愿望：扩展的计划行为理论","authors":"Lijie Zhou, Fei Xue","doi":"10.1080/10495142.2024.2360197","DOIUrl":null,"url":null,"abstract":"Social media fundraising has become an important tool for nonprofits to raise money. Focusing on one specific fundraising tool, Facebook birthday fundraiser, the current study developed an extended...","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"4 1","pages":""},"PeriodicalIF":1.3000,"publicationDate":"2024-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Make a Charitable Birthday Wish on Facebook: An Extended Theory of Planned Behavior\",\"authors\":\"Lijie Zhou, Fei Xue\",\"doi\":\"10.1080/10495142.2024.2360197\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Social media fundraising has become an important tool for nonprofits to raise money. Focusing on one specific fundraising tool, Facebook birthday fundraiser, the current study developed an extended...\",\"PeriodicalId\":46735,\"journal\":{\"name\":\"Journal of Nonprofit & Public Sector Marketing\",\"volume\":\"4 1\",\"pages\":\"\"},\"PeriodicalIF\":1.3000,\"publicationDate\":\"2024-05-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Nonprofit & Public Sector Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/10495142.2024.2360197\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Nonprofit & Public Sector Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10495142.2024.2360197","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
Make a Charitable Birthday Wish on Facebook: An Extended Theory of Planned Behavior
Social media fundraising has become an important tool for nonprofits to raise money. Focusing on one specific fundraising tool, Facebook birthday fundraiser, the current study developed an extended...
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