作为分布式网络的消费者本体论:因果问题

IF 3.5 3区 管理学 Q2 BUSINESS Journal of Marketing Management Pub Date : 2024-06-03 DOI:10.1080/0267257x.2024.2346010
Chloe Preece, Pilar Rojas Gaviria
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引用次数: 0

摘要

在回应克雷格-汤普森的评论时,我们认为,与消费者研究中经常被理论化的方式相反,"组合 "是以主体为导向的。我们借鉴德勒兹的观点,探讨了设计如何...
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An ontology of consumers as distributed networks: a question of cause and effect
In responding to Craig Thompson’s commentary, we argue that assemblage, contrary to how it has often been theorised in consumer research, is subject oriented. Drawing on Deleuze, we explore how des...
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CiteScore
8.00
自引率
11.40%
发文量
79
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