了解播客广告:需要更多研究

IF 5.3 3区 管理学 Q1 BUSINESS International Journal of Advertising Pub Date : 2024-07-03 DOI:10.1080/02650487.2024.2375179
Charles R. Taylor
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引用次数: 0

摘要

发表于《国际广告期刊》:营销传播评论》(2024 年,印刷版前)
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Understanding podcast advertising: the need for more research
Published in International Journal of Advertising: The Review of Marketing Communications (Ahead of Print, 2024)
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来源期刊
CiteScore
13.90
自引率
19.40%
发文量
66
期刊介绍:
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