A study of the Performance of Haier Smart under Digital Transformation

In recent years, the digital boom has continued to hit, and global scientific and technological innovation has been unprecedentedly intensive and active. On the cusp of this 5G trend, emerging technologies such as artificial intelligence, cloud sharing, and big data are emerging in an endless stream, constantly impacting traditional technologies and the real economy. The fourth industrial revolution has quietly penetrated into every corner of society. Both people's lives and the economic environment have been unprecedentedly affected. As an important pillar industry in the national economic construction, how to meet the digital transformation, seize the opportunity of digital transformation, enhance product value, and create new quality productivity has become particularly important. This paper takes digital transformation as the starting point, explores the motivation and path of Haier's digital transformation in the past ten years, and evaluates its performance. The study found that Haier Smart Home's digital transformation has improved the long-term performance of enterprises; the first enlightenment is to accelerate the transformation and upgrading and improve the degree of digital attention ; second, adhere to innovation-driven, enhance digital R & D sales; third, create a digital platform to enhance the user's personalized experience. It is expected that the research in this paper can provide some reference for the digital transformation of other household appliance enterprises and bring some help to the digitization of China's household appliance manufacturing industry.