Dynamic Pricing and Inventory Strategies for Fashion Products Using Stochastic Fashion Level Function

The fashion apparel industry is facing an increasingly growing demand, compounded by the short sales lifecycle and strong seasonality of clothing, posing significant challenges to inventory management in the retail sector. Despite some retailers like Uniqlo and Zara implementing inventory management and dynamic pricing strategies, challenges persist due to the dynamic nature of fashion trends and the stochastic factors affecting inventory. To address these issues, we construct a mathematical model based on the mathematical expression of the deterministic fashion level function, where the geometric Brownian motion, widely applied in finance, is initially utilized in the stochastic fashion level function. Drawing on research findings from deteriorating inventory management and stochastic optimization, we investigate the fluctuation of inventory levels, optimal dynamic pricing, optimal production rates, and profits—four crucial indicators—via Pontryagin’s maximum principle. Analytical solutions are derived, and the numerical simulation is provided to verify and compare the proposed model with deterministic fashion level function models. The model emphasizes the importance of considering stochastic factors in decision-making processes and provides insights to enhance profitability, inventory management, and sustainable consumption in the fashion product industry.