Peter E. O’Reilly, Ramy A. Rahimi, Jorge Luiz Rosa Marques, Marco Aurélio Feitosa de A. L. Babadopulos
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Vertiport ventures: assessing operational feasibility for eVTOL integration in São Paulo’s helipad and heliport infrastructure
This study investigates the feasibility of introducing Electric Vertical Take-Off and Landing (eVTOL) aircraft operations in São Paulo, Brazil, leveraging existing infrastructure and emerging eVTOL technology. With São Paulo being a major financial hub in Brazil, its bustling helicopter operations at numerous helipads make it a prime candidate for eVTOL integration. By analyzing data from the National Civil Aviation Agency (ANAC) and the Airspace Control Department (DECEA), we assess the city’s helipad infrastructure and current helicopter operations, concluding that São Paulo possesses the operational capacity to support eVTOL operations, either by replacing helicopters or by supplementing existing flights. Additionally, we explore the environmental benefits of transitioning from traditional helicopters to electric aircraft, highlighting the potential for significant reductions in pollutant emissions and the lucrative market for carbon credits. Projections indicate that, under comparable flight conditions (6.5FH/Day), eVTOL operators could generate substantial revenue, such as €891,580 in the European Union compliance market over a 10-year period per vehicle. This research underscores the promising prospects and environmental advantages of adopting eVTOL technology in São Paulo’s urban airspace.
期刊介绍:
Data has become the new ore in today’s knowledge economy. However, merely storing and reporting are not enough to thrive in today’s increasingly competitive markets. What is called for is the ability to make sense of all these oceans of data, and to apply those insights to the way companies approach their markets, adjust to changing market conditions, and respond to new competitors.
Marketing analytics lies at the heart of this contemporary wave of data driven decision-making. Companies can no longer survive when they rely on gut instinct to make decisions. Strategic leverage of data is one of the few remaining sources of sustainable competitive advantage. New products can be copied faster than ever before. Staff are becoming less loyal as well as more mobile, and business centers themselves are moving across the globe in a world that is getting flatter and flatter.
The Journal of Marketing Analytics brings together applied research and practice papers in this blossoming field. A unique blend of applied academic research, combined with insights from commercial best practices makes the Journal of Marketing Analytics a perfect companion for academics and practitioners alike. Academics can stay in touch with the latest developments in this field. Marketing analytics professionals can read about the latest trends, and cutting edge academic research in this discipline.
The Journal of Marketing Analytics will feature applied research papers on topics like targeting, segmentation, big data, customer loyalty and lifecycle management, cross-selling, CRM, data quality management, multi-channel marketing, and marketing strategy.
The Journal of Marketing Analytics aims to combine the rigor of carefully controlled scientific research methods with applicability of real world case studies. Our double blind review process ensures that papers are selected on their content and merits alone, selecting the best possible papers in this field.