{"title":"协助婆罗浮屠村的微型、小型和中型企业开展数字营销以改善经济","authors":"Marni Astuti, Yasrin Zabidi, Bagus Wahyu Utomo, Uyuunul Mauidzoh, Gunawan Gunawan, Riani Nurdin","doi":"10.20885/jattec.vol5.iss2.art7","DOIUrl":null,"url":null,"abstract":"The UKM in Borobudur village are diverse, such as food, snacks, brown sugar, leather, etc. The products produced by these UKM are marketed locally through traditional markets, stalls, and kiosks located around Borobudur village. The problem is that the turnover generated by UKM is relatively small because the target market is still local. This is because the marketing strategy used is classified as classic. Market expansion can be done by implementing digital marketing. The increasing use of social media currently opens up great opportunities for business people to carry out promotions. Promotions carried out using social media and displaying interesting content are aimed at increasing tourist interest in visiting tourist areas. The results of the service carried out were able to provide an increased understanding of digital marketing implementation, were able to create digital marketing content, and had a website for product sales and promotion of the cultural potential of Borobudur Village.","PeriodicalId":507666,"journal":{"name":"Journal of Approriate Technology for Community Services","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2024-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Pendampingan Usaha Mikro Kecil Menengah Desa Borobudur Dalam Pemasaran Digital Untuk Meningkatkan Perekonomian\",\"authors\":\"Marni Astuti, Yasrin Zabidi, Bagus Wahyu Utomo, Uyuunul Mauidzoh, Gunawan Gunawan, Riani Nurdin\",\"doi\":\"10.20885/jattec.vol5.iss2.art7\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The UKM in Borobudur village are diverse, such as food, snacks, brown sugar, leather, etc. The products produced by these UKM are marketed locally through traditional markets, stalls, and kiosks located around Borobudur village. The problem is that the turnover generated by UKM is relatively small because the target market is still local. This is because the marketing strategy used is classified as classic. Market expansion can be done by implementing digital marketing. The increasing use of social media currently opens up great opportunities for business people to carry out promotions. Promotions carried out using social media and displaying interesting content are aimed at increasing tourist interest in visiting tourist areas. The results of the service carried out were able to provide an increased understanding of digital marketing implementation, were able to create digital marketing content, and had a website for product sales and promotion of the cultural potential of Borobudur Village.\",\"PeriodicalId\":507666,\"journal\":{\"name\":\"Journal of Approriate Technology for Community Services\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-07-20\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Approriate Technology for Community Services\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.20885/jattec.vol5.iss2.art7\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Approriate Technology for Community Services","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.20885/jattec.vol5.iss2.art7","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Pendampingan Usaha Mikro Kecil Menengah Desa Borobudur Dalam Pemasaran Digital Untuk Meningkatkan Perekonomian
The UKM in Borobudur village are diverse, such as food, snacks, brown sugar, leather, etc. The products produced by these UKM are marketed locally through traditional markets, stalls, and kiosks located around Borobudur village. The problem is that the turnover generated by UKM is relatively small because the target market is still local. This is because the marketing strategy used is classified as classic. Market expansion can be done by implementing digital marketing. The increasing use of social media currently opens up great opportunities for business people to carry out promotions. Promotions carried out using social media and displaying interesting content are aimed at increasing tourist interest in visiting tourist areas. The results of the service carried out were able to provide an increased understanding of digital marketing implementation, were able to create digital marketing content, and had a website for product sales and promotion of the cultural potential of Borobudur Village.