{"title":"超越持久印象:探索品牌形象对重访意向的影响,揭示场所依恋的中介机制","authors":"","doi":"10.1016/j.jdmm.2024.100927","DOIUrl":null,"url":null,"abstract":"<div><p>A robust and positive brand image, intertwined with a strong sense of place attachment, creates a symbiotic cycle that fuels customer loyalty and ignites the desire for a return visit. By leveraging a quantitative research approach and employing rigorous statistical methods, three distinct studies were conducted. The first study, primarily exploratory, was aimed at scrutinizing the psychometric attributes of the data collection instrument (n = 304). The ensuing confirmatory study sought to validate the results extracted from the exploratory factor analysis (n = 305). The third study was designed to examine the mediating influence of place attachment in the relation between the city of Lisbon's brand image and the revisit intention (n = 355). The data analysis revealed that brand image directly propels the revisit intention; however, when place attachment is introduced into the model as a mediator, the impact of brand image on revisit intention diminishes. These findings imply that when revisit intentions are evaluated, the significance ascribed to place attachment supersedes that ascribed to brand image.</p></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":null,"pages":null},"PeriodicalIF":8.9000,"publicationDate":"2024-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Beyond a lasting impression: Exploring the impact of brand image on revisit intention, unveiling place attachment as a mediating mechanism\",\"authors\":\"\",\"doi\":\"10.1016/j.jdmm.2024.100927\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>A robust and positive brand image, intertwined with a strong sense of place attachment, creates a symbiotic cycle that fuels customer loyalty and ignites the desire for a return visit. By leveraging a quantitative research approach and employing rigorous statistical methods, three distinct studies were conducted. The first study, primarily exploratory, was aimed at scrutinizing the psychometric attributes of the data collection instrument (n = 304). The ensuing confirmatory study sought to validate the results extracted from the exploratory factor analysis (n = 305). The third study was designed to examine the mediating influence of place attachment in the relation between the city of Lisbon's brand image and the revisit intention (n = 355). The data analysis revealed that brand image directly propels the revisit intention; however, when place attachment is introduced into the model as a mediator, the impact of brand image on revisit intention diminishes. These findings imply that when revisit intentions are evaluated, the significance ascribed to place attachment supersedes that ascribed to brand image.</p></div>\",\"PeriodicalId\":48021,\"journal\":{\"name\":\"Journal of Destination Marketing & Management\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":8.9000,\"publicationDate\":\"2024-07-31\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Destination Marketing & Management\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S2212571X24000751\",\"RegionNum\":2,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Destination Marketing & Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2212571X24000751","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
Beyond a lasting impression: Exploring the impact of brand image on revisit intention, unveiling place attachment as a mediating mechanism
A robust and positive brand image, intertwined with a strong sense of place attachment, creates a symbiotic cycle that fuels customer loyalty and ignites the desire for a return visit. By leveraging a quantitative research approach and employing rigorous statistical methods, three distinct studies were conducted. The first study, primarily exploratory, was aimed at scrutinizing the psychometric attributes of the data collection instrument (n = 304). The ensuing confirmatory study sought to validate the results extracted from the exploratory factor analysis (n = 305). The third study was designed to examine the mediating influence of place attachment in the relation between the city of Lisbon's brand image and the revisit intention (n = 355). The data analysis revealed that brand image directly propels the revisit intention; however, when place attachment is introduced into the model as a mediator, the impact of brand image on revisit intention diminishes. These findings imply that when revisit intentions are evaluated, the significance ascribed to place attachment supersedes that ascribed to brand image.
期刊介绍:
The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.