Ride-pooling service assessment with heterogeneous travellers in non-deterministic setting

Ride-pooling remains a promising emerging mode with a potential to contribute towards urban sustainability and emission reductions. Recent studies revealed complexity and diversity among travellers’ ride-pooling attitudes. So far, ride-poling analyses assumed homogeneity of ride-pooling travellers. This, as we demonstrate, leads to a false assessment of ride-pooling system performance. We experiment with an actual NYC demand from 2016 and classify travellers into four groups of various ride-pooling behaviours (value of time and penalty for sharing), as reported in the recent SP study from Netherlands. We replicate their behavioural characteristics, according to the population distribution, to obtain meaningful performance estimations. Results vary significantly from the homogeneous benchmark: mileage savings were lower, while the utility gains for travellers were greater. Observing performance of heterogeneous travellers, we find that those with a low value of time are most beneficial travellers in the pooling system, while those with an average penalty for sharing benefit the most. Notably, despite the highly variable travellers’ behaviour, the confidence intervals for the key performance indicators are reasonably narrow and system-wide performance remains predictable. Our results show that the incorrect assumption of homogeneous traits leads to a high dissatisfaction of 18.5% and a cancellation rate of 36%. Such findings shed a new light on the expected performance of large scale ride-pooling systems.