Exploring the spiritual well-being experiences of transnational religious festival attendees: A grounded theory approach

This study aimed to examine the spiritual well-being outcomes that encompass eudemonic well-being elements within transnational religious festivals. Employing a constructivist grounded theory method, the study focused on two UNESCO inscribed transnational religious festivals attended by an Ethiopian diaspora community. Through this research, six dimensions of spirituality were identified: attachment to God, spiritual reward, spiritual growth, self-transcendence, religious knowledge, and sense of meaning. Each of these dimensions contributed to various domains of well-being, such as personal growth, environmental mastery, engagement, and positive relationships. The study also discovered that the experience of spirituality is influenced by individuals' roles and levels of engagement within the festivals. Key activities such as prayer, attending mass services, baptism, participating in religious programs, singing, and volunteering, are instrumental in yielding spiritual well-being outcomes. The findings offer valuable insights for event organizers and destination managers seeking effective strategies for marketing and managing religious-themed migrant festivals.