{"title":"针对城市居民的绿色住房支付意愿进行溢价衡量的实验研究","authors":"","doi":"10.1016/j.resconrec.2024.107870","DOIUrl":null,"url":null,"abstract":"<div><p>As the market continues to progress, the provision of green housing will inevitably increase, leading to a rising significance of residents' willingness to pay in determining the premium pricing and market promotion of these residences. This research measures residents' willingness to pay response experimentally, examining the driving mechanisms behind willingness to pay for green housing and the associated premium levels. Experiments revealed the following findings: (1) Intervention experiments on key driver factor (the mediating variable operational trust) of the theoretical model showed that willingness to pay among experimental group residents (green housing neighborhoods) increased from 269 to 291 CNY/m² (an 8 % increase), while the control group residents (residential building neighborhoods) experienced an increase from 170 to 236 CNY/m² (a 39 % increase). (2) Thirty scenario experiments on key driving factors (the mediating variable informational appeal) in the theoretical model demonstrated that, with information intervention, residents' willingness to pay increased by 27.5 %, which is less than the result derived from direct inquiry (29.4 %). Policy recommendations are based on the conclusions of the study.</p></div>","PeriodicalId":21153,"journal":{"name":"Resources Conservation and Recycling","volume":null,"pages":null},"PeriodicalIF":11.2000,"publicationDate":"2024-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"An experimental study on premium measurement in response to residents' willingness to pay for green housing in urban areas\",\"authors\":\"\",\"doi\":\"10.1016/j.resconrec.2024.107870\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>As the market continues to progress, the provision of green housing will inevitably increase, leading to a rising significance of residents' willingness to pay in determining the premium pricing and market promotion of these residences. This research measures residents' willingness to pay response experimentally, examining the driving mechanisms behind willingness to pay for green housing and the associated premium levels. Experiments revealed the following findings: (1) Intervention experiments on key driver factor (the mediating variable operational trust) of the theoretical model showed that willingness to pay among experimental group residents (green housing neighborhoods) increased from 269 to 291 CNY/m² (an 8 % increase), while the control group residents (residential building neighborhoods) experienced an increase from 170 to 236 CNY/m² (a 39 % increase). (2) Thirty scenario experiments on key driving factors (the mediating variable informational appeal) in the theoretical model demonstrated that, with information intervention, residents' willingness to pay increased by 27.5 %, which is less than the result derived from direct inquiry (29.4 %). Policy recommendations are based on the conclusions of the study.</p></div>\",\"PeriodicalId\":21153,\"journal\":{\"name\":\"Resources Conservation and Recycling\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":11.2000,\"publicationDate\":\"2024-08-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Resources Conservation and Recycling\",\"FirstCategoryId\":\"93\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S0921344924004634\",\"RegionNum\":1,\"RegionCategory\":\"环境科学与生态学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"ENGINEERING, ENVIRONMENTAL\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Resources Conservation and Recycling","FirstCategoryId":"93","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0921344924004634","RegionNum":1,"RegionCategory":"环境科学与生态学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"ENGINEERING, ENVIRONMENTAL","Score":null,"Total":0}
An experimental study on premium measurement in response to residents' willingness to pay for green housing in urban areas
As the market continues to progress, the provision of green housing will inevitably increase, leading to a rising significance of residents' willingness to pay in determining the premium pricing and market promotion of these residences. This research measures residents' willingness to pay response experimentally, examining the driving mechanisms behind willingness to pay for green housing and the associated premium levels. Experiments revealed the following findings: (1) Intervention experiments on key driver factor (the mediating variable operational trust) of the theoretical model showed that willingness to pay among experimental group residents (green housing neighborhoods) increased from 269 to 291 CNY/m² (an 8 % increase), while the control group residents (residential building neighborhoods) experienced an increase from 170 to 236 CNY/m² (a 39 % increase). (2) Thirty scenario experiments on key driving factors (the mediating variable informational appeal) in the theoretical model demonstrated that, with information intervention, residents' willingness to pay increased by 27.5 %, which is less than the result derived from direct inquiry (29.4 %). Policy recommendations are based on the conclusions of the study.
期刊介绍:
The journal Resources, Conservation & Recycling welcomes contributions from research, which consider sustainable management and conservation of resources. The journal prioritizes understanding the transformation processes crucial for transitioning toward more sustainable production and consumption systems. It highlights technological, economic, institutional, and policy aspects related to specific resource management practices such as conservation, recycling, and resource substitution, as well as broader strategies like improving resource productivity and restructuring production and consumption patterns.
Contributions may address regional, national, or international scales and can range from individual resources or technologies to entire sectors or systems. Authors are encouraged to explore scientific and methodological issues alongside practical, environmental, and economic implications. However, manuscripts focusing solely on laboratory experiments without discussing their broader implications will not be considered for publication in the journal.