旅行、彰显身份与显眼：目的地作为显眼品牌的力量

IF 4.1 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM International Journal of Tourism Research Pub Date : 2024-09-04 DOI:10.1002/jtr.2744

Ivana Šagovnović, Sanja Kovačić

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引用次数: 0

摘要

旅游中的显性消费概念以及对目的地显性的感知，是旅游研究中一个值得更多关注和探索的领域。因此，为了扩展关于游客对目的地显眼性认知的相对有限的文献，本研究旨在调查其前因后果。以 502 名塞尔维亚游客为样本，研究证实，目的地品牌体验和目的地个性等因素先于目的地显眼度感知，而目的地依恋度和忠诚度则是目的地显眼度感知的结果。本文讨论了其理论和实践意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Traveling, Showing Status and Being Conspicuous: The Power of Destination as a Conspicuous Brand

The notion of conspicuous consumption in tourism, along with the perception of destination conspicuousness, is an area that warrants more attention and exploration in tourism research. Thus, to expand the relatively limited literature on tourists' perception of destination conspicuousness, this study aimed to investigate its antecedents and outcomes. Based on the sample of 502 Serbian tourists, the study confirmed that factors such as destination brand experience and destination personality precede the perception of destination conspicuousness, while destination attachment and loyalty were found to be the outcomes. Theoretical and practical implications are discussed in the paper.

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来源期刊

International Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

9.00

自引率

4.30%

发文量

期刊介绍： International Journal of Tourism Research promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and welcomes research that makes original contributions to theories and methodologies. It continues to publish high quality research papers in any area of tourism, including empirical papers on tourism issues. The journal welcomes submissions based upon both primary research and reviews including papers in areas that may not directly be tourism based but concern a topic that is of interest to researchers in the field of tourism, such as economics, marketing, sociology and statistics. All papers are subject to strict double-blind (or triple-blind) peer review by the international research community.

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