旅行者对使用 Q 方法进行机器翻译的看法:消费价值理论的视角

IF 6.3 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Information Technology & Tourism Pub Date : 2024-08-13 DOI:10.1007/s40558-024-00296-x
Namhee Lee, Kanghee Lee
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引用次数: 0

摘要

随着人工智能技术的发展,机器翻译(MT)通过改变游客在目的地使用或理解语言的方式,对游客的旅行体验产生了显著影响。本研究的目的是基于消费价值理论(CVT),从游客的体验中发现并描述他们对机器翻译的看法。本文还利用 Q 方法,通过对 32 名在国外旅行时使用 MT 的韩国人进行 Q 排序,深入了解旅行者对 MT 的看法。对 Ken-Q 的使用分析揭示了三个主要视角:语言捷径、可理解性指南针和语言丰富性口袋助手,其中反映了条件价值、功能价值、认识价值和社会价值。研究结果对提高 MT 的利用率及其在旅游相关活动中的意义具有理论和实践意义。
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Travelers’ viewpoints on machine translation using Q methodology: a perspective of consumption value theory

With the advancement of AI-powered technologies, machine translation (MT) has had a notable influence on tourists’ travel experiences by altering the way they use or understand language in destinations. The purpose of this study is to identify and describe travelers’ viewpoints of MT derived from their experience based on consumption value theory (CVT). This paper also utilized Q methodology to gain insights into travelers’ perspectives on MT by performing Q-sorting on 32 South Koreans who used MT while traveling abroad. The analysis of using Ken-Q revealed three major perspectives: a linguistic shortcut, the compass of comprehensibility, and the pocket assistant of linguistic abundance, in which conditional, functional, epistemic, and social values are reflected. The findings generate both theoretical and practical implications for enhancing the utilization of MT and its significance in tourism-related activities.

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来源期刊
Information Technology & Tourism
Information Technology & Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
18.10
自引率
5.40%
发文量
22
期刊介绍: Information Technology & Tourism stands as the pioneer interdisciplinary journal dedicated to exploring the essence and impact of digital technology in tourism, travel, and hospitality. It delves into challenges emerging at the crossroads of IT and the domains of tourism, travel, and hospitality, embracing perspectives from both technical and social sciences. The journal covers a broad spectrum of topics, including but not limited to the development, adoption, use, management, and governance of digital technology. It supports both theory-focused research and studies with direct relevance to the industry.
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