{"title":"节俭的人捐赠更多？受益人数量对激发捐赠意愿的调节作用","authors":"Jappy P. Fanggidae","doi":"10.1007/s12208-024-00416-7","DOIUrl":null,"url":null,"abstract":"<p>This study explores the influence of frugality on donation intentions and examines how the number of beneficiaries moderates this relationship. Across two quantitative studies, the research reveals that frugal individuals show a higher willingness to donate to charity campaigns featuring multiple beneficiaries rather than just one. The perceived impact of donations serves as a crucial intermediary factor, further enhancing donation intent among frugal individuals. These findings suggest that charitable organizations can effectively engage frugal donors by emphasizing the impact of their donations, and secure financial support. This research contributes to the understanding of the psychological mechanisms driving philanthropic decisions among frugal individuals. It highlights the significance of perceived impact and beneficiary number in shaping donation behaviors.</p>","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"58 1","pages":""},"PeriodicalIF":1.8000,"publicationDate":"2024-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Frugal people give more? The moderating role of beneficiary number in eliciting donation intention\",\"authors\":\"Jappy P. Fanggidae\",\"doi\":\"10.1007/s12208-024-00416-7\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p>This study explores the influence of frugality on donation intentions and examines how the number of beneficiaries moderates this relationship. Across two quantitative studies, the research reveals that frugal individuals show a higher willingness to donate to charity campaigns featuring multiple beneficiaries rather than just one. The perceived impact of donations serves as a crucial intermediary factor, further enhancing donation intent among frugal individuals. These findings suggest that charitable organizations can effectively engage frugal donors by emphasizing the impact of their donations, and secure financial support. This research contributes to the understanding of the psychological mechanisms driving philanthropic decisions among frugal individuals. It highlights the significance of perceived impact and beneficiary number in shaping donation behaviors.</p>\",\"PeriodicalId\":42632,\"journal\":{\"name\":\"International Review on Public and Nonprofit Marketing\",\"volume\":\"58 1\",\"pages\":\"\"},\"PeriodicalIF\":1.8000,\"publicationDate\":\"2024-08-24\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Review on Public and Nonprofit Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1007/s12208-024-00416-7\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Review on Public and Nonprofit Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/s12208-024-00416-7","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
Frugal people give more? The moderating role of beneficiary number in eliciting donation intention
This study explores the influence of frugality on donation intentions and examines how the number of beneficiaries moderates this relationship. Across two quantitative studies, the research reveals that frugal individuals show a higher willingness to donate to charity campaigns featuring multiple beneficiaries rather than just one. The perceived impact of donations serves as a crucial intermediary factor, further enhancing donation intent among frugal individuals. These findings suggest that charitable organizations can effectively engage frugal donors by emphasizing the impact of their donations, and secure financial support. This research contributes to the understanding of the psychological mechanisms driving philanthropic decisions among frugal individuals. It highlights the significance of perceived impact and beneficiary number in shaping donation behaviors.
期刊介绍：
The International Review on Public and Nonprofit Marketing, an international scientific journal, publishes English-language articles and case reports in the field of public and nonprofit marketing and closely related disciplines. Relevant doctoral thesis reviews and book reviews are also welcome. The main objective of the Review is to foster the study of marketing topics from an interdisciplinary perspective and provide a forum for researchers interested in examining these issues from practical and theoretical viewpoints. Establishing a common vocabulary with which to discuss methods, procedures, results and experiences will improve the exchange of ideas between participants of varied backgrounds. To be accessible to a diverse community of academics and professionals, the Review will only accept articles that display strict scientific rigor and excellent expository clarity. First-rate scientific quality is guaranteed by a large editorial board composed of internationally recognized experts from prestigious academic and research institutions. Papers submitted for publication are evaluated through a double blind refereeing process. Manuscripts should not exceed 20 pages (450 words per page). This page limit includes all figures, tables, appendices and references. Officially cited as: Int Rev Public Nonprofit Mark
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
