Making them pay: Comparing how environmental facts matter in two accountability contexts

This article makes the case for what we call accountability contexts as a valuable heuristic to think about how facts matter in public life, drawing attention to how different discursive and institutional contexts shape the ways in which facts can count. We examine two environmental case studies: The Territory, a documentary about the struggle of the Uru-eu-wau-wau community in Brazil to protect their land from illegal invaders, and the fact-checking organization Climate Feedback’s partnership with Facebook to flag misinformation on the platform. Popular stories about accountability hinge on using facts to change the public’s mind. In contrast, we find that publicity is only part of a much more complex picture. By analyzing factors such as appeals to relevant publics, institutional rigidity, the uses of knowledge and narrative, and the role of the state, we investigate the real, messy processes that people take part in as they seek change. Accountability contexts provide a valuable heuristic for scholars of political journalism and communication as well as a practical tool for analyzing which pathways have led to success or failure in the pursuit of accountability.