Optimal Visual Search with Highly Heuristic Decision Rules

Visual search is a fundamental natural task for humans and other animals. We investigated the decision processes humans use when searching briefly presented displays having well-separated potential target-object locations. Performance was compared with the Bayesian-optimal decision process under the assumption that the information from the different potential target locations is statistically independent. Surprisingly, humans performed slightly better than optimal, despite humans' substantial loss of sensitivity in the fovea, and the implausibility of the human brain replicating the optimal computations. We show that three factors can quantitatively explain these seemingly paradoxical results. Most importantly, simple and fixed heuristic decision rules reach near optimal search performance. Secondly, foveal neglect primarily affects only the central potential target location. Finally, spatially correlated neural noise causes search performance to exceed that predicted for independent noise. These findings have far-reaching implications for understanding visual search tasks and other identification tasks in humans and other animals.