{"title":"社交媒体上的病毒动态：通过备忘录营销策略提高品牌参与度","authors":"Jihye Kim, Minseong Kim","doi":"10.1080/10641734.2024.2390850","DOIUrl":null,"url":null,"abstract":"This research delves into the transformative power of meme marketing in shaping brand engagement and consumer perception within digital ecosystems. By conducting a nuanced examination of meme-centr...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"106 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Viral Dynamics on Social Media: Enhancing Brand Engagement through Meme Marketing Strategies\",\"authors\":\"Jihye Kim, Minseong Kim\",\"doi\":\"10.1080/10641734.2024.2390850\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This research delves into the transformative power of meme marketing in shaping brand engagement and consumer perception within digital ecosystems. By conducting a nuanced examination of meme-centr...\",\"PeriodicalId\":516870,\"journal\":{\"name\":\"Journal of Current Issues & Research in Advertising\",\"volume\":\"106 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-08-20\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Current Issues & Research in Advertising\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/10641734.2024.2390850\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Current Issues & Research in Advertising","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10641734.2024.2390850","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Viral Dynamics on Social Media: Enhancing Brand Engagement through Meme Marketing Strategies
This research delves into the transformative power of meme marketing in shaping brand engagement and consumer perception within digital ecosystems. By conducting a nuanced examination of meme-centr...
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