了解百度-ULTR 日志政策对双塔模型的影响

Morris de Haan, Philipp Hager
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摘要

尽管双塔模型在无偏学习排名(ULTR)任务中很受欢迎,但最近的研究表明,它存在一个可能导致其在行业应用中崩溃的主要局限性:记录政策混淆问题。人们甚至提出了几种潜在的解决方案;然而,对这些方法的评估大多是通过半合成模拟实验进行的。本文通过在最大的真实世界数据集百度-ULTR 上研究混淆问题,弥补了理论与实践之间的差距。我们的主要贡献有三个方面:1)我们证明了在百度-ULTR 上混淆问题的条件;2)混淆问题对双塔模型没有显著影响;3)我们指出了专家注释(ULTR 的黄金标准)与用户点击行为之间潜在的不匹配。
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Understanding the Effects of the Baidu-ULTR Logging Policy on Two-Tower Models
Despite the popularity of the two-tower model for unbiased learning to rank (ULTR) tasks, recent work suggests that it suffers from a major limitation that could lead to its collapse in industry applications: the problem of logging policy confounding. Several potential solutions have even been proposed; however, the evaluation of these methods was mostly conducted using semi-synthetic simulation experiments. This paper bridges the gap between theory and practice by investigating the confounding problem on the largest real-world dataset, Baidu-ULTR. Our main contributions are threefold: 1) we show that the conditions for the confounding problem are given on Baidu-ULTR, 2) the confounding problem bears no significant effect on the two-tower model, and 3) we point to a potential mismatch between expert annotations, the golden standard in ULTR, and user click behavior.
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