{"title":"关于塞尔维亚疫苗接种率的负面网络新闻报道:内容分析。","authors":"Aleksandra Lazić, Iris Žeželj","doi":"10.1080/08870446.2022.2121962","DOIUrl":null,"url":null,"abstract":"<p><strong>Objective: </strong>This content analysis study explored how online news media communicates and frames vaccination rates and herd immunity (the effect where enough people are immune, the virus is contained).</p><p><strong>Methods: </strong>We analyzed 160 vaccination-related news stories by nine highest-trafficked news websites in Serbia, published July-December 2017, around the start of the measles outbreak. We coded both the news story as a whole and every vaccination-rate mention (<i>N</i> = 339).</p><p><strong>Results: </strong>News stories framed current vaccination rates and changes in them in a predominantly negative way (175/241 and 67/98 mentions, respectively) (e.g., \"only 50% vaccinated\", \"fewer parents vaccinating their children\"), especially when referring to the measles vaccine (202/262 mentions). A total of 23/86 of news stories mentioning vaccination rates did not provide any numerical values. Reference groups for vaccination rates were rarely specified. Out of the 32 news stories mentioning herd immunity, 11 explained the effect.</p><p><strong>Conclusions: </strong>Even routine communication of vaccination rates can be biased through negative frames and imprecise descriptions. Lamenting low immunization rates could activate a negative descriptive social norm (\"many people are not getting vaccinated\"), which may be especially ill-advised in the absence of an explanation of the social benefit of achieving herd immunity through vaccination.</p>","PeriodicalId":20718,"journal":{"name":"Psychology & Health","volume":null,"pages":null},"PeriodicalIF":2.4000,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Negativity in online news coverage of vaccination rates in Serbia: a content analysis.\",\"authors\":\"Aleksandra Lazić, Iris Žeželj\",\"doi\":\"10.1080/08870446.2022.2121962\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p><strong>Objective: </strong>This content analysis study explored how online news media communicates and frames vaccination rates and herd immunity (the effect where enough people are immune, the virus is contained).</p><p><strong>Methods: </strong>We analyzed 160 vaccination-related news stories by nine highest-trafficked news websites in Serbia, published July-December 2017, around the start of the measles outbreak. We coded both the news story as a whole and every vaccination-rate mention (<i>N</i> = 339).</p><p><strong>Results: </strong>News stories framed current vaccination rates and changes in them in a predominantly negative way (175/241 and 67/98 mentions, respectively) (e.g., \\\"only 50% vaccinated\\\", \\\"fewer parents vaccinating their children\\\"), especially when referring to the measles vaccine (202/262 mentions). A total of 23/86 of news stories mentioning vaccination rates did not provide any numerical values. Reference groups for vaccination rates were rarely specified. Out of the 32 news stories mentioning herd immunity, 11 explained the effect.</p><p><strong>Conclusions: </strong>Even routine communication of vaccination rates can be biased through negative frames and imprecise descriptions. Lamenting low immunization rates could activate a negative descriptive social norm (\\\"many people are not getting vaccinated\\\"), which may be especially ill-advised in the absence of an explanation of the social benefit of achieving herd immunity through vaccination.</p>\",\"PeriodicalId\":20718,\"journal\":{\"name\":\"Psychology & Health\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":2.4000,\"publicationDate\":\"2024-07-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Psychology & Health\",\"FirstCategoryId\":\"3\",\"ListUrlMain\":\"https://doi.org/10.1080/08870446.2022.2121962\",\"RegionNum\":3,\"RegionCategory\":\"心理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"2022/9/13 0:00:00\",\"PubModel\":\"Epub\",\"JCR\":\"Q2\",\"JCRName\":\"PSYCHOLOGY, MULTIDISCIPLINARY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Psychology & Health","FirstCategoryId":"3","ListUrlMain":"https://doi.org/10.1080/08870446.2022.2121962","RegionNum":3,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"2022/9/13 0:00:00","PubModel":"Epub","JCR":"Q2","JCRName":"PSYCHOLOGY, MULTIDISCIPLINARY","Score":null,"Total":0}
Negativity in online news coverage of vaccination rates in Serbia: a content analysis.
Objective: This content analysis study explored how online news media communicates and frames vaccination rates and herd immunity (the effect where enough people are immune, the virus is contained).
Methods: We analyzed 160 vaccination-related news stories by nine highest-trafficked news websites in Serbia, published July-December 2017, around the start of the measles outbreak. We coded both the news story as a whole and every vaccination-rate mention (N = 339).
Results: News stories framed current vaccination rates and changes in them in a predominantly negative way (175/241 and 67/98 mentions, respectively) (e.g., "only 50% vaccinated", "fewer parents vaccinating their children"), especially when referring to the measles vaccine (202/262 mentions). A total of 23/86 of news stories mentioning vaccination rates did not provide any numerical values. Reference groups for vaccination rates were rarely specified. Out of the 32 news stories mentioning herd immunity, 11 explained the effect.
Conclusions: Even routine communication of vaccination rates can be biased through negative frames and imprecise descriptions. Lamenting low immunization rates could activate a negative descriptive social norm ("many people are not getting vaccinated"), which may be especially ill-advised in the absence of an explanation of the social benefit of achieving herd immunity through vaccination.
期刊介绍:
Psychology & Health promotes the study and application of psychological approaches to health and illness. The contents include work on psychological aspects of physical illness, treatment processes and recovery; psychosocial factors in the aetiology of physical illnesses; health attitudes and behaviour, including prevention; the individual-health care system interface particularly communication and psychologically-based interventions. The journal publishes original research, and accepts not only papers describing rigorous empirical work, including meta-analyses, but also those outlining new psychological approaches and interventions in health-related fields.