创新模式在大学品牌形象测量中的应用。英语、西班牙语和葡萄牙语本科生的差异

{"title":"创新模式在大学品牌形象测量中的应用。英语、西班牙语和葡萄牙语本科生的差异","authors":"Purificación Alcaide-Pulido, H. O’Sullivan, C. Chapleo","doi":"10.1080/08841241.2021.1977450","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":"1 1","pages":""},"PeriodicalIF":2.4000,"publicationDate":"2021-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":"{\"title\":\"The application of an innovative model to measure university brand image. Differences between English, Spanish and Portuguese undergraduate students\",\"authors\":\"Purificación Alcaide-Pulido, H. O’Sullivan, C. Chapleo\",\"doi\":\"10.1080/08841241.2021.1977450\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":47038,\"journal\":{\"name\":\"Journal of Marketing for Higher Education\",\"volume\":\"1 1\",\"pages\":\"\"},\"PeriodicalIF\":2.4000,\"publicationDate\":\"2021-10-21\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"4\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Marketing for Higher Education\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1080/08841241.2021.1977450\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing for Higher Education","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/08841241.2021.1977450","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}