网络产品信息的采纳：认知和情感评价

IF 4.1 Q2 BUSINESS Journal of Internet Commerce Pub Date : 2020-09-09 DOI:10.1080/15332861.2020.1816315

T. Kang, S. Hung, Albert H. Huang

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引用次数: 7

摘要

摘要在线产品信息（OPI）是供应商提供的产品信息（VSPI）和在线评论的结合，在商业组织试图了解OPI影响消费者的各种方式时，已经引起了他们的极大兴趣。基于刺激-机体反应（SOR）模型，本研究考察了OPI的心理评价（认知和情感评价）与搜索和体验产品采用OPI之间的关系。这项研究使用了一个实验性的、定制的网络论坛，专门用于收集参与者如何评估和采用与购买相机和书籍有关的OPI的数据。使用PLS对从255名参与者收集的数据进行假设检验。结果表明，OPI对搜索产品信息的采用与OPI对体验产品信息的使用不同。认知和情感评价都影响VSPI的采用，但只有认知评价影响在线评论的采用。此外，VSPI的采用影响了在线审查的采用。最后一节讨论了理论和实践意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Adoption of Online Product Information: Cognitive and Affective Evaluations

Abstract Online product information (OPI), which is a combination of vendor-supplied product information (VSPI) and online reviews, has become of intense interest to business organizations in their attempt to understand the various ways in which OPI influences consumers. Based on the stimulus-organism-response (SOR) model, this study examined the relationship between mental evaluations of OPI (cognitive and affective evaluations) and the adoption of OPI for both search and experience products. This study used an experimental, custom-designed Web forum built specifically to collect data on how participants evaluated and adopted OPI relating to the purchase of cameras and books. Hypothesis testing was performed using PLS on data collected from 255 participants. Results showed that OPI adoption of information on search products was different from OPI adoption of information on experience products. Both cognitive and affective evaluations affected VSPI adoption, but only cognitive evaluations affected online review adoption. Additionally, VSPI adoption affected online review adoption. Theoretical and practical implications are discussed in the final section.

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来源期刊

Journal of Internet Commerce BUSINESS-

CiteScore

10.50

自引率

7.00%

发文量

期刊介绍： The business world has undergone many changes because of information technology, and the impact of the Internet may cause one of the biggest yet. While many people use the Internet for educational and entertainment purposes, organizations and companies are looking for ways to tie their internal networks to this global network to conduct electronic commerce. While companies have been conducting business electronically with suppliers and customers for many years, conducting online commerce via the Internet offers even greater opportunities for multinational, national, and even small businesses to cut costs, improve efficiency, and reach a global market.