Jinnatul Raihan Mumu, Paolo Saona, M. Mamun, M. Azad
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Is Trust Gender Biased? A Bibliometric Review of Trust in E-Commerce
Abstract Purpose The goal of this paper is to critically review studies on trust in e-commerce from the gender perspective. Methodology This paper is based on a systematic literature review (SLR) and applies the bibliometric technique. SLR reduces selection bias, which helps to produce more accurate scientific conclusions. We examine 148 published studies in the Scopus database using VOSviewer and the bibliometrix package in the R statistical software program. We summarize previous findings in the form of theories and methodologies in the literature. Findings The findings show that trust in e-commerce from the gender perspective is underexplored. Specific underexplored areas include gender differences, information systems, and consumer trust and consumption patterns on social-networking sites, among others. Also, there is considerable scope for developing theories and models of cross-country variations in trust, e-commerce, and gender. Originality The previous literature did not identify the methods and the structural research constructs. This study for the first time develops generates scientific insights that will contribute to future research.
期刊介绍:
The business world has undergone many changes because of information technology, and the impact of the Internet may cause one of the biggest yet. While many people use the Internet for educational and entertainment purposes, organizations and companies are looking for ways to tie their internal networks to this global network to conduct electronic commerce. While companies have been conducting business electronically with suppliers and customers for many years, conducting online commerce via the Internet offers even greater opportunities for multinational, national, and even small businesses to cut costs, improve efficiency, and reach a global market.