使用Adanco软件检查使用咖啡的意图。来自越南的证据

Q4 Business, Management and Accounting Restaurant Business Pub Date : 2019-10-18 DOI:10.26643/rb.v118i10.9318

N. Ngan, B. Khoi

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引用次数: 0

摘要

本文的目的是通过使用Adanco软件来调查影响咖啡使用意向的因素。调查数据来自越南胡志明市的284名消费者。该研究模型是在对行为意向研究的基础上提出的。采用Cronbach’s Alpha、平均方差提取（Pvc）和综合信度（Pc）检验量表的信度和有效性。PLS-SEM显示，使用咖啡的意愿受到使用咖啡意愿的某些成分的影响。

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Using Adanco Software To Examine The Intention To Use Coffee. Evidence From Vietnam

The purpose of the paper was to investigate the factors that influenced the intention to use coffee by using Adanco software. Survey data was collected from 284 consumers living in Ho Chi Minh City, Vietnam. The research model was proposed from the studies of the behavioral intention. The reliability and validity of the scale were tested by Cronbach's Alpha, Average Variance Extracted (Pvc) and Composite Reliability (Pc). PLS-SEM showed that intention to use coffee was affected by some components of the intention to use coffee.

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Restaurant Business Business, Management and Accounting-Tourism, Leisure and Hospitality Management

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期刊介绍： Restaurant Business is the leading media brand in the commercial foodservice industry, with a focus on entrepreneurship, innovation and growth. Restaurant Business understands the new state of media like no other, recognizing the importance and nuances of each, and helping you retrieve the information you need, wherever, whenever. Each product of Restaurant Business concisely shows growth-minded restaurateurs how to capitalize on trends, new concepts, changes in consumer tastes, new purchasing strategies and peers’ best practices. Our editors track ideas and trends as they develop within key channel segments including high-volume independents, multiunit operators, emerging chains and the top 100 chains, plus their top franchisees.