高等教育“新常态”中缺失的一环：在线体验营销、感知伤害、社交距离担忧和中国大学品牌宣传之间的关系

{"title":"高等教育“新常态”中缺失的一环：在线体验营销、感知伤害、社交距离担忧和中国大学品牌宣传之间的关系","authors":"Murat Aktan, Mahwish Anjam, Umer Zaman, Muddasar Ghani Khwaja, Umair Akram","doi":"10.1080/08841241.2023.2253743","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":2.4000,"publicationDate":"2023-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Missing link in ‘new-normal’ for higher education: nexus between online experiential marketing, perceived-harm, social distancing concern and university brand evangelism in China\",\"authors\":\"Murat Aktan, Mahwish Anjam, Umer Zaman, Muddasar Ghani Khwaja, Umair Akram\",\"doi\":\"10.1080/08841241.2023.2253743\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":47038,\"journal\":{\"name\":\"Journal of Marketing for Higher Education\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":2.4000,\"publicationDate\":\"2023-09-05\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Marketing for Higher Education\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1080/08841241.2023.2253743\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing for Higher Education","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/08841241.2023.2253743","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}