{"title":"考察旅游移动应用程序的属性及其对消费者参与度的影响:S-O-R框架的应用","authors":"Preeti Tak, Mansi Gupta","doi":"10.1080/15332861.2021.1891517","DOIUrl":null,"url":null,"abstract":"Abstract Utilizing the stimulus-organism-response theory as the theoretical framework, the study examines the role of mobile app attributes in influencing consumer engagement with a special focus on travel mobile apps. The study further investigates the role of consumer engagement in determining consumers’ behavioral intentions to use the travel app. As part of qualitative research, focus group discussions were conducted which helped in identifying important mobile app attributes. Further, a quantitative study was carried out to test the conceptual model. A second-order construct was employed to measure consumer engagement. Hypotheses were tested by employing structural equation modeling. Analysis reveals that visual, information and collaboration design influence consumer engagement with the travel mobile app. Furthermore, the results point that consumer behavioral intentions to use travel mobile app is positively impacted by consumer engagement. The findings of this study may provide relevant managerial implications which the marketers may employ to leverage the attributes of travel mobile app to engage with consumers and build long term relationship.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":"20 1","pages":"293 - 318"},"PeriodicalIF":4.1000,"publicationDate":"2021-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2021.1891517","citationCount":"26","resultStr":"{\"title\":\"Examining Travel Mobile App Attributes and Its Impact on Consumer Engagement: An Application of S-O-R Framework\",\"authors\":\"Preeti Tak, Mansi Gupta\",\"doi\":\"10.1080/15332861.2021.1891517\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract Utilizing the stimulus-organism-response theory as the theoretical framework, the study examines the role of mobile app attributes in influencing consumer engagement with a special focus on travel mobile apps. The study further investigates the role of consumer engagement in determining consumers’ behavioral intentions to use the travel app. As part of qualitative research, focus group discussions were conducted which helped in identifying important mobile app attributes. Further, a quantitative study was carried out to test the conceptual model. A second-order construct was employed to measure consumer engagement. Hypotheses were tested by employing structural equation modeling. Analysis reveals that visual, information and collaboration design influence consumer engagement with the travel mobile app. Furthermore, the results point that consumer behavioral intentions to use travel mobile app is positively impacted by consumer engagement. The findings of this study may provide relevant managerial implications which the marketers may employ to leverage the attributes of travel mobile app to engage with consumers and build long term relationship.\",\"PeriodicalId\":46488,\"journal\":{\"name\":\"Journal of Internet Commerce\",\"volume\":\"20 1\",\"pages\":\"293 - 318\"},\"PeriodicalIF\":4.1000,\"publicationDate\":\"2021-03-10\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1080/15332861.2021.1891517\",\"citationCount\":\"26\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Internet Commerce\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/15332861.2021.1891517\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Internet Commerce","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/15332861.2021.1891517","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
Examining Travel Mobile App Attributes and Its Impact on Consumer Engagement: An Application of S-O-R Framework
Abstract Utilizing the stimulus-organism-response theory as the theoretical framework, the study examines the role of mobile app attributes in influencing consumer engagement with a special focus on travel mobile apps. The study further investigates the role of consumer engagement in determining consumers’ behavioral intentions to use the travel app. As part of qualitative research, focus group discussions were conducted which helped in identifying important mobile app attributes. Further, a quantitative study was carried out to test the conceptual model. A second-order construct was employed to measure consumer engagement. Hypotheses were tested by employing structural equation modeling. Analysis reveals that visual, information and collaboration design influence consumer engagement with the travel mobile app. Furthermore, the results point that consumer behavioral intentions to use travel mobile app is positively impacted by consumer engagement. The findings of this study may provide relevant managerial implications which the marketers may employ to leverage the attributes of travel mobile app to engage with consumers and build long term relationship.
期刊介绍:
The business world has undergone many changes because of information technology, and the impact of the Internet may cause one of the biggest yet. While many people use the Internet for educational and entertainment purposes, organizations and companies are looking for ways to tie their internal networks to this global network to conduct electronic commerce. While companies have been conducting business electronically with suppliers and customers for many years, conducting online commerce via the Internet offers even greater opportunities for multinational, national, and even small businesses to cut costs, improve efficiency, and reach a global market.