视角:基于研究的品牌行动主义指南

IF 5.3 3区 管理学 Q1 BUSINESS International Journal of Advertising Pub Date : 2023-06-26 DOI:10.1080/02650487.2023.2228117
P. Verlegh
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Perspectives: a research-based guide for brand activism
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来源期刊
CiteScore
13.90
自引率
19.40%
发文量
66
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