INTELLECTUAL POTENTIAL AS AN IMPORTANT COMPONENT OF ENTERPRISE INNOVATIVE DEVELOPMENT

Topicality. Today, in a highly competitive environment, ensuring the innovative development of the enterprise is becoming an increasingly important task. The modern economy and global development processes encourage businesses to innovate and develop their existing intellectual potential, which is an important source of continuous development and opportunities for companies to adapt to market demands. Creation, building and realization of intellectual potential is possible only in the long run, which indicates the relevance and necessity of the study of intellectual potential as an important component of innovative development of the enterprise. Aim and tasks. The aim of the article is to study the intellectual potential as a component of innovative development of the enterprise. To achieve this goal the following tasks were solved: the concept of innovative development of the enterprise and its components were considered; identified intellectual potential as an important component of innovative development of the enterprise; the main indicators of innovative development and activity of Ukrainian enterprises are analyzed. Research results. The concept and components of innovative development of the enterprise are considered in the article; identified an important component of innovative development of the enterprise - intellectual potential; the main indicators of innovative development and activity of Ukrainian enterprises are analyzed. The structure of the main components of innovative development of the enterprise is offered, the basic characteristics of intellectual potential are revealed, interrelation of intellectual and innovative potential is considered. Conclusion.. The level of the country's economy depends on the level of its innovative development, so the introduction of innovation potential in a market economy is one of the most powerful levers of competition and economic growth of enterprises. It is the innovative way of development that will stabilize and develop the activities of enterprises, provide Ukraine with a worthy place in the world and overcome the crisis. However, the innovative development of the state is impossible without sufficient intellectual potential, which in modern conditions is an important factor in ensuring innovative development in combination with effective and efficient financial, economic, legal mechanisms of the state. It can be said that for any country, education and innovation should become one of the most important areas of development in terms of long-term prospects of the country, its potential and competitiveness in today's world. Therefore, innovation development is not considered without the construction of a new innovative intellectual resource. An example for Ukraine can be Switzerland, which shows the best results among the world's leading countries in terms of economic openness and integration of human capital, or Sweden, which has a well-organized and efficient work of state institutions in implementing innovation, high level of staff skills. in the field of innovative technologies and processes, many universities and students that develop and implement innovations.