{"title":"与产品相关的知识和非功能性提示对财务决策重要吗：消费者对巴基斯坦伊斯兰银行的看法","authors":"Chaudhry Kashif Mahmood, Shabir Ahmad, T. Khalil, Hassan Ali, Talha Sarfaraz","doi":"10.5171/2022.503506","DOIUrl":null,"url":null,"abstract":"The objective of this study was to empirically assess the influence of non-functional cues (such as country of origin, bank name, advertising, and price/services charges) on consumers purchasing decisions in Islamic banking services. Consumers evaluate services using a variety of quality indicators.","PeriodicalId":37197,"journal":{"name":"IBIMA Business Review","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Does Product Related Knowledge and Non-Functional Cues Matter for Financial Decisions: Consumer Perception towards Islamic Banking of Pakistan\",\"authors\":\"Chaudhry Kashif Mahmood, Shabir Ahmad, T. Khalil, Hassan Ali, Talha Sarfaraz\",\"doi\":\"10.5171/2022.503506\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The objective of this study was to empirically assess the influence of non-functional cues (such as country of origin, bank name, advertising, and price/services charges) on consumers purchasing decisions in Islamic banking services. Consumers evaluate services using a variety of quality indicators.\",\"PeriodicalId\":37197,\"journal\":{\"name\":\"IBIMA Business Review\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-03-11\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"IBIMA Business Review\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.5171/2022.503506\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"IBIMA Business Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5171/2022.503506","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Does Product Related Knowledge and Non-Functional Cues Matter for Financial Decisions: Consumer Perception towards Islamic Banking of Pakistan
The objective of this study was to empirically assess the influence of non-functional cues (such as country of origin, bank name, advertising, and price/services charges) on consumers purchasing decisions in Islamic banking services. Consumers evaluate services using a variety of quality indicators.
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