CREATIVE ACTIVITY AS A MEANS OF SELF-REALIZATION OF PERSONALITY IN SOCIETY

Studies of creativity originate in ancient philosophy, where Aristotle in "Metaphysics" has determined that experience is "Emperia", it is associated with activity, activity is "praxis", "Froneseis" - prudence, and creativity in the philosopher appears as a philosopher "Techne", the art or skill through which "Evdomonia" occurs, that is, self-realization of a person that is possible through the realization of one's own abilities [2]. Creativity is often considered in the context of activity, as a result of which a person creates qualitatively new material and spiritual values, as a person's ability to create a new socio-cultural space. Man, through activity, transforms the world, adapts the environment to their needs, forms a culture. As a result of the activity, the creative potential of a person is realized. Thanks to creative activity, the process of realizing the needs of both individuals and society as a whole. As a form of culture, creative activity is a higher activity. Creativity as a separate activity is characterized by certain features, the presence of a problematic situation, original and new approaches to its solution, creativity, social significance, uniqueness of the process of activity itself and the novelty of the results. The abilities and properties of the individual are the source of creativity, their interaction is the driving force of the creative process. Activities “Only then can scientific philosophical comprehensive when it - activity - is regarded as amateur activity” [7, p. 109]. Self-realization of personality occurs through the disclosure of creative potential, which has such traits as giftedness, creativity, readiness for various forms of activity and productivity. According to V. Karpenko, creative potential is "needs, value orientations, personality quality, inclinations, hidden structured resources, reserves, creative impulses, internal energy, productive forces, needs of knowing oneself and others" [4, p. 192].