Applying the technology acceptance model to understand hospitality management students’ intentions to use electronic discussion boards as a learning tool

ABSTRACT The main purpose of this study is to understand hospitality management students’ perceptions and motivations around using electronic discussion boards as part of their hospitality course delivery. The technology acceptance model was chosen as the key theoretical framework. Thirty-two undergraduates enrolled in a hospitality degree program were interviewed. Results of exploratory research revealed that seven aspects of perceived usefulness, four aspects of perceived ease of use, and five attitudinal features influenced students’ engagement with the electronic discussion board platform. Ease of posting and reflections on course material were the two most common motivational items. These findings have important implications for higher education institutions regarding the use of electronic discussion boards in hospitality and tourism–related coursework.