点击或购买非处方药：探索斯洛文尼亚顾客的行为

Q3 Business, Management and Accounting International Journal of Electronic Marketing and Retailing Pub Date : 2018-04-11 DOI:10.1504/IJEMR.2018.10010275

Vasja Roblek, M. P. Bach, M. Meško, A. Bertoncelj

{"title":"点击或购买非处方药：探索斯洛文尼亚顾客的行为","authors":"Vasja Roblek, M. P. Bach, M. Meško, A. Bertoncelj","doi":"10.1504/IJEMR.2018.10010275","DOIUrl":null,"url":null,"abstract":"The supply and demand of the information and availability of over-the-counter (OTC) drugs online has increased substantially. Customers express three typical online behaviours regarding OTC drugs: browsing information about OTC drugs without any particular purpose, searching for particular information or product, and buying OTC drugs. This study investigates the determinants of online behaviour regarding OTC drugs. The data was acquired using a random sample of Slovenian citizens. Logistic regression method was used to determine which factors influence browsing, searching, and/or buying of OTC drugs online for two age groups: younger and older than 40. The findings suggest that intensity of using the internet use, trust in buying OTC drugs online, as well as education, income and location influence on the online behaviour of customers regarding OTC drugs. It has also been determined that age has a moderating effect, indicating motivation of younger and older customers by different determinants.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"9 1","pages":"145-166"},"PeriodicalIF":0.0000,"publicationDate":"2018-04-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"6","resultStr":"{\"title\":\"To click or to buy over the counter drugs: exploring the behaviour of Slovenian customers\",\"authors\":\"Vasja Roblek, M. P. Bach, M. Meško, A. Bertoncelj\",\"doi\":\"10.1504/IJEMR.2018.10010275\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The supply and demand of the information and availability of over-the-counter (OTC) drugs online has increased substantially. Customers express three typical online behaviours regarding OTC drugs: browsing information about OTC drugs without any particular purpose, searching for particular information or product, and buying OTC drugs. This study investigates the determinants of online behaviour regarding OTC drugs. The data was acquired using a random sample of Slovenian citizens. Logistic regression method was used to determine which factors influence browsing, searching, and/or buying of OTC drugs online for two age groups: younger and older than 40. The findings suggest that intensity of using the internet use, trust in buying OTC drugs online, as well as education, income and location influence on the online behaviour of customers regarding OTC drugs. It has also been determined that age has a moderating effect, indicating motivation of younger and older customers by different determinants.\",\"PeriodicalId\":35056,\"journal\":{\"name\":\"International Journal of Electronic Marketing and Retailing\",\"volume\":\"9 1\",\"pages\":\"145-166\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-04-11\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"6\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Electronic Marketing and Retailing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1504/IJEMR.2018.10010275\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"Business, Management and Accounting\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Electronic Marketing and Retailing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1504/IJEMR.2018.10010275","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Business, Management and Accounting","Score":null,"Total":0}

引用次数: 6

摘要

网上非处方药的信息和可用性的供需大幅增加。顾客在网上表现出三种典型的非处方药行为：在没有任何特定目的的情况下浏览非处方药信息，搜索特定信息或产品，以及购买非处方药。本研究调查了非处方药网上行为的决定因素。这些数据是使用斯洛文尼亚公民的随机样本获得的。使用Logistic回归方法来确定哪些因素影响40岁以下和40岁以上两个年龄组的网上浏览、搜索和/或购买OTC药物。研究结果表明，使用互联网的强度、对在线购买非处方药的信任，以及教育、收入和地点，都会影响顾客对非处方药在线行为。研究还确定，年龄具有调节作用，通过不同的决定因素表明年轻和老年客户的动机。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文

微信好友朋友圈 QQ好友复制链接

本刊更多论文

To click or to buy over the counter drugs: exploring the behaviour of Slovenian customers

The supply and demand of the information and availability of over-the-counter (OTC) drugs online has increased substantially. Customers express three typical online behaviours regarding OTC drugs: browsing information about OTC drugs without any particular purpose, searching for particular information or product, and buying OTC drugs. This study investigates the determinants of online behaviour regarding OTC drugs. The data was acquired using a random sample of Slovenian citizens. Logistic regression method was used to determine which factors influence browsing, searching, and/or buying of OTC drugs online for two age groups: younger and older than 40. The findings suggest that intensity of using the internet use, trust in buying OTC drugs online, as well as education, income and location influence on the online behaviour of customers regarding OTC drugs. It has also been determined that age has a moderating effect, indicating motivation of younger and older customers by different determinants.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

International Journal of Electronic Marketing and Retailing Business, Management and Accounting-Business and International Management

CiteScore

2.30

自引率

0.00%

发文量

期刊介绍： The IJEMR is a scholarly and refereed journal that provides an authoritative source of information for scholars, academicians, and professionals in the fields of electronic marketing and retailing. The journal promotes the advancement, understanding, and practice of electronic marketing and retailing. Manuscripts offering theoretical, conceptual, and practical contributions are encouraged.