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引用次数: 0
摘要
企业家通过在社交媒体上发布独立的内容来建立个人品牌，从而提升自己的业务和形象，从而将自己推向一个新的市场。本研究旨在了解Top Of Mind、Sandiaga Salahuddin Uno的个人品牌创业以及Mercu Buana大学学生关于个人品牌Sandiaga Salahuddin Uno的创业动机。本研究采用的方法是描述性的方法，采用了收集访谈资料、文献资料和文献研究的过程。这项研究的结果对Sandiaga Salahuddin Uno提出了建议，他要继续成为印度尼西亚人民的鼓舞人心的人物，保持并保持他自己，脚踏实地，传播商业和企业家精神的知识。
ANALISIS PERSONAL BRANDING ENTREPRENEURSHIP SANDIAGA SALAHUDDIN UNO DALAM MENUMBUHKAN MOTIVASI BERWIRAUSAHA MAHASISWA UNIVERSITAS MERCU BUANA
An entrepreneur builds Personal Branding to advance his business and image, by publishing self-contained content in social media so that he can push himself into a new market. This research aims to find out Top Of Mind, Sandiaga Salahuddin Uno's Personal Branding Entrepreneurship and the entrepreneurial motivation of Mercu Buana University students regarding Personal Branding Sandiaga Salahuddin Uno. The method used in this research is descriptive method using the process of collecting interview data, documentation and literature study. The results of the study have suggestions for Sandiaga Salahuddin Uno, to remain an inspiring figure for the Indonesian people, maintain and remain himself, grounded and inform the knowledge of business and entrepreneurship.
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