STRUCTURAL SHIFTS IN SOCIAL AND INDUSTRIAL RELATIONS IN THE CONDITIONS OF DIGITALIZATION

Topicality. The rapid development of digital technologies indicates the onset of a new stage of the industrial revolution, which changes the content of labor and human life. The large-scale introduction of such technologies creates favorable conditions for the general processes of automation and robotization of production. It is quite natural to expect fundamental changes in the economy from the coming digital revolution, because the emergence of electronic productive forces will inevitably change the nature and content of social production relations.Aim and tasks. Explore the dynamics of structural shifts in social and production relations in the context of digitalization and analyze the features of the process of replacing the means of production with more high-tech technologies.Materials and Methods. The results of the analysis and theoretical generalization of developments, scientific approaches to the implementation of structural changes in social-industrial relations, which are covered in publications of a fundamental, analytical and practical nature, as well as official statistical data, analytical materials of the Cabinet of Ministers of Ukraine, the Center for Economic Development, McKinsey&Company, UNIDO reports and Robo Advisor Statistics form the material and methodical basis of the research. The study of structural changes in social and industrial relations in the conditions of digitalization was carried out using the methods of scientific abstraction and analysis.Research results. Studies of theoretical and conceptual foundations and structural shifts in the reproduction of means of production in the conditions of digitalization can be divided into several approaches, namely: structural-sectoral, process, technical-technological, virtual-informational and globalization. In the modern world, digital information technologies are gaining more and more development and application, acting as key factors in the formation of the global economic environment. The sector of the digital economy is growing dynamically, the number of users and processes is increasing. Thus, information and digital technologies are becoming a powerful modern engine in all spheres of social and economic life of society, and the world's leading companies define the processes of digitization and informatization as the driving force of modern innovative development, the growth of the competitiveness of the economy, the quality of life of the population, and social progress. The active development of digital information technologies is connected, first of all, with the search by economic entities for new sources and means that would ensure stable and long-term economic growth. A feature of digitization processes as drivers of economic development is that they affect the economic system through changes in the processes of production, circulation, distribution, and consumption and ensure their dynamic interaction. Today, the global digital network is not only a new way of doing business and technology, it is a qualitatively new form of economic relations that functions in an integrated manner, not in isolation, transforming all other traditional sectors and spheres of economic activity, forming a fundamentally new international economic environment.Conclusion. Economic development is directly related to economic structures and the changes taking place in them. The economic system consists of separate industries, departments, industries, enterprises, has a certain structure of production resources and foreign trade, spatial distribution and is regulated by economic rules and regulations. New information technologies go beyond simple digitalization, as they change the institutional structure of the economy and all functional relationships both at the macro and macro levels. 5G, artificial intelligence, the Internet of Things, Big Data, blockchain determine the direction of development of the information services market, as e-commerce, e-banking, e-education, e-medical services, e-consulting, e-advertising and much more develop on their basis. By moving away from paper-based processes and digitizing the building blocks of their work, businesses can reduce the number of steps previously required to operate, improve turnaround times, significantly increase their efficiency and, ultimately, reduce costs. The digitalization of the economy will help society create a reliable digital environment, optimize and scale operations, make them consistent and secure. Due to digitalization, it becomes possible to accelerate innovation, support start-ups, teach everyone the basics of programming, and introduce digital technologies into the economy. The implementation of all of the above conditions will improve the performance of the entire economic system of the state and gain additional competitive advantages in the global digital world.