CREATIVE POTENTIAL OF PERSONALITY: MAIN MECHANISMS OF DEVELOPMENT

The difficulty of studying the phenomenon is that there is no single definition of creativity. Therefore, this is the reason for the need to substantiate the creativity characteristics and determine the main personal abilities that motivate creativity. Creativity is a means of self-realization of an individual, the characteristic essence of human existence. It is creativity that an individual realizes his inner potential in. The realization of the creative potential of individuals becomes a measure and criterion for assessing the development of the socio-cultural environment. As a means of knowing the world, creativity reveals the great potential of the human spirit, and the realization of the creative potential of a man provides the creation of new things in ideal forms and socio-practical activities. Creative activity is one of the main factors in developing human essence. The process of creative activity, the results of activity, the personality of the creator as well as the environment and conditions in which creativity is carried out can be determined in the structure of creative activity. The ability to be creative is unique to a man because a man creates a new product that did not exist before. Creativity as a complex mental activity of a man is characterized by its psychological features. Creativity begins with setting tasks to be solved within the process of activity, then there is the search for a solution. But creativity becomes full-fledged only when a person turns new ideas into a social product that becomes accessible to understanding and perception by others. Creativity is associated with the structural and functional renewal of activity, its transformation into a more perfect activity which is expressed in the newly created material and spiritual values. The self-realization of a creative personality occurs through the disclosure of the inherent creative potential which is determined by talent, creativity, willingness to carry out various forms of activity and its productivity determination.