危机时期承诺和信任对服务质量与大学品牌忠诚度关系的影响

IF 2.4 3区 管理学 Q3 BUSINESS Journal of Marketing for Higher Education Pub Date : 2023-07-26 DOI:10.1080/08841241.2023.2239723
Dong-Young Rew, Won-sang Cha, Jin-Woo Kim, Joo-Youn Jung
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The effects of commitment and trust on the relationship between service quality and university brand loyalty in time of crisis
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来源期刊
CiteScore
7.80
自引率
42.40%
发文量
37
期刊介绍: The Journal of Marketing for Higher Education is a well-established, double-blind peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world. The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education.
期刊最新文献
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