Pengaruh公司声誉、品牌满意度、品牌态度terhadap客户忠诚度pada industri penerbangan di Indonesia【印尼航空业中公司声誉、品牌满意度和品牌态度对客户忠诚度的影响】

Keni Keni, Purnama Dharmawan, N. Wilson
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引用次数: 0

摘要

本研究是为了揭示Reputasi Perusahaan, Kepuasan Merek和Sikap Merek对印尼航空业Loyalitas Konsumen的直接和间接影响。本研究采用调查法,共向参与本研究的受访者发放了300份问卷。经过深入的分析,所有的数据都被认为是有效的,可以在本研究中进一步处理。采用SmartPLS 3.2.8建模软件,采用偏最小二乘法-结构方程建模(PLS-SEM)对所有数据进行进一步分析。根据数据分析的结果,作者想得出结论,在印度尼西亚航空业中,Reputasi Perusahaan和Kepuasan Merek都直接或间接地通过Sikap Merek对Loyalitas Konsumen产生了积极的影响。【摘要】印尼语,印尼语,印尼语,印尼语,印尼语,印尼语,印尼语,印尼语,印尼语,印尼语,印尼语,印尼语Penelitian ini mengimplementasikan metode survei, dimana kuesioner dipilih丹digunakan sebagai赞誉为她mengumpulkan数据达里语responden杨berpartisipasi didalam Penelitian ini。对300个被调查者的数据进行了分析,对数据进行了分析,对数据进行了分析,对数据进行了分析,对数据进行了分析,对有效数据进行了分析。Setelah seluruh data berhasil dikumpulkan, maka data selanjutnya diolah dengan menggunakan方法偏最小二乘-结构方程建模(PLS-SEM)。Berdasarkan分析数据,peneliti menypulpulkan bahwa reputasi perusahaan dan kepuasan merek berpengaruh positif terhadap loyalitas pelangan, baik secara langsung maupun tidak langsung melalui sikap merek, padadindustri penerbangan di Indonesia。
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PENGARUH CORPORATE REPUTATION, BRAND SATISFACTION DAN BRAND ATTITUDE TERHADAP CUSTOMER LOYALTY PADA INDUSTRI PENERBANGAN DI INDONESIA [THE EFFECT OF COMPANY REPUTATION, BRAND SATISFACTION AND BRAND ATTITUDES TOWARDS CUSTOMER LOYALTY IN THE FLIGHT INDUSTRY IN INDONESIA]
This research was conducted in order to uncover the effect of Reputasi Perusahaan, Kepuasan Merek and Sikap Merek, both direct and indirectly toward Loyalitas Konsumen in the Indonesian airlines industry. This research implemented survey method in which a total of 300 questionnaires were distributed to the respondents who participated in this research. After a thorough analysis, all of the data had been deemed valid and usable to be further processed in this research. All of the data were then further analyzed by using Partial Least Suares-Structural Equation Modeling (PLS-SEM) by using SmartPLS 3.2.8 modeling software. Based on the results of the data analysis, authors would like to conclude that both Reputasi Perusahaan and Kepuasan Merek had a positive impact on Loyalitas Konsumen, both directly and indirectly through Sikap Merek, in the Indonesian airlines industry. Abstrak dalam Bahasa Indonesia Penelitian ini dilakukan guna mengetahui bagaimana pengaruh reputasi perusahaan, kepuasan merek dan sikap merek terhadap loyalitas pelanggan pada industri penerbangan di Indonesia. Penelitian ini mengimplementasikan metode survei, dimana kuesioner dipilih dan digunakan sebagai instrumen untuk mengumpulkan data dari responden yang berpartisipasi didalam penelitian ini. Adapun kuesioner akan disebarkan kepada 300 responden yang berpartisipasi pada penelitian ini, dimana berdasarkan hasil analisis awal terhadap data penelitian, seluruh data dinyatakan valid dan dapat digunakan didalam penelitian ini. Setelah seluruh data berhasil dikumpulkan, maka data selanjutnya diolah dengan menggunakan metode Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan menggunakan perangkat lunak SmartPLS 3.2.8. Berdasarkan hasil analisis data, peneliti menyimpulkan bahwa reputasi perusahaan dan kepuasan merek berpengaruh positif terhadap loyalitas pelanggan, baik secara langsung maupun tidak langsung melalui sikap merek, pada industri penerbangan di Indonesia.
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