测试公众对企业社会宣传信息的认知:将组织和社会结果联系起来

IF 2.3 Q1 COMMUNICATION International Journal of Strategic Communication Pub Date : 2023-07-06 DOI:10.1080/1553118x.2023.2228293

Baobao Song, Minhee Choi

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Testing Publics’ Perceptions of Corporate Social Advocacy Messaging: Linking Organizational and Social Outcomes

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International Journal of Strategic Communication Social Sciences-Sociology and Political Science

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3.40

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期刊介绍： The International Journal of Strategic Communication examines the philosophical, theoretical, and applied nature of strategic communication, which is “the purposeful use of communication by an organization to fulfill its mission.” IJSC provides a foundation for the study of strategic communication from diverse disciplines, including corporate and managerial communication, organizational communication, public relations, marketing communication, advertising, political and health communication, social marketing, international relations, public diplomacy, and other specialized communication areas. The IJSC is the singular forum for multidisciplinary inquiry of this nature.

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