小零售商的IT与电子渠道绩效:资源互补的中介机制

IF 4.1 Q2 BUSINESS Journal of Internet Commerce Pub Date : 2020-09-09 DOI:10.1080/15332861.2020.1816316
Yun-Kyung Cho, Nazim Taskin
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引用次数: 0

摘要

虽然越来越多的小型本地零售商采用电子渠道,但基于调查的研究相对较少。本文考察了IT资源对小型实体零售商电子渠道绩效的影响。研究模型包括电子信息技术能力对电子渠道绩效的直接和间接影响。从147个使用网站作为电子渠道的北美花店收集的实证数据验证了这些中介效应。结果表明,在没有中介的情况下,e-IT能力对e-渠道绩效的直接影响显著,但在引入中介后,e-IT能力对e-渠道绩效的直接影响被消除,表明存在真正的中介机制。本研究的结果为管理电子零售系统提供了重要的启示,特别是对于资源有限的小型零售商。
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IT and E-Channel Performance in Small Retailers: The Mediation Mechanism of Resource Complementarities
Abstract Although small local retailers have been increasingly adopting e-channels, survey-based studies on this industry sector are relatively rare. This paper examines the effect of an IT resource on e-channel performance in small brick-and-click retailers. The research model includes both the direct and indirect effects of e-IT competence on e-channel performance. Empirical data gathered from 147 North American florists who use a website as an e-channel verify these mediation effects. The results show that the direct effect of e-IT competence on e-channel performance is significant in the absence of the mediators but is eliminated by introducing mediators, which demonstrates a true mediation mechanism. The findings of this research provide important implications for managing an e-retail system, particularly for small retailers with limited resources.
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来源期刊
CiteScore
10.50
自引率
7.00%
发文量
18
期刊介绍: The business world has undergone many changes because of information technology, and the impact of the Internet may cause one of the biggest yet. While many people use the Internet for educational and entertainment purposes, organizations and companies are looking for ways to tie their internal networks to this global network to conduct electronic commerce. While companies have been conducting business electronically with suppliers and customers for many years, conducting online commerce via the Internet offers even greater opportunities for multinational, national, and even small businesses to cut costs, improve efficiency, and reach a global market.
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