新冠肺炎疫情期间客户在线购买意愿与客户细分

IF 4.1 Q2 BUSINESS Journal of Internet Commerce Pub Date : 2021-05-26 DOI:10.1080/15332861.2021.1927435
Ezgi Akar
{"title":"新冠肺炎疫情期间客户在线购买意愿与客户细分","authors":"Ezgi Akar","doi":"10.1080/15332861.2021.1927435","DOIUrl":null,"url":null,"abstract":"Abstract Researchers have investigated the impact of various factors on customers’ online shopping behaviors. What is not yet clear is the influence of customers’ pandemic concerns on their purchase intentions and purchasing behaviors. This study, based on a survey of 520 online customers in Turkey, aimed to investigate pandemic-related concerns on customers' purchase intentions. We analyzed its role on customer segmentation. We extended the theory of planned behavior by introducing the impact customers’ pandemic concerns. Testing the hypotheses with partial least squares, the results indicated that customers’ pandemic concerns had an impact on their purchase intentions. We also discovered three customer segments by using psychographic variables obtained from hypotheses testing. Pandemic-related concerns were revealed a determinant in customer segmentation. We provided an exciting opportunity to advance our knowledge of customer segmentation and customers’ online shopping manners.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.1000,"publicationDate":"2021-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2021.1927435","citationCount":"19","resultStr":"{\"title\":\"Customers’ Online Purchase Intentions and Customer Segmentation During the Period of COVID-19 Pandemic\",\"authors\":\"Ezgi Akar\",\"doi\":\"10.1080/15332861.2021.1927435\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract Researchers have investigated the impact of various factors on customers’ online shopping behaviors. What is not yet clear is the influence of customers’ pandemic concerns on their purchase intentions and purchasing behaviors. This study, based on a survey of 520 online customers in Turkey, aimed to investigate pandemic-related concerns on customers' purchase intentions. We analyzed its role on customer segmentation. We extended the theory of planned behavior by introducing the impact customers’ pandemic concerns. Testing the hypotheses with partial least squares, the results indicated that customers’ pandemic concerns had an impact on their purchase intentions. We also discovered three customer segments by using psychographic variables obtained from hypotheses testing. Pandemic-related concerns were revealed a determinant in customer segmentation. We provided an exciting opportunity to advance our knowledge of customer segmentation and customers’ online shopping manners.\",\"PeriodicalId\":46488,\"journal\":{\"name\":\"Journal of Internet Commerce\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":4.1000,\"publicationDate\":\"2021-05-26\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1080/15332861.2021.1927435\",\"citationCount\":\"19\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Internet Commerce\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/15332861.2021.1927435\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Internet Commerce","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/15332861.2021.1927435","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 19

摘要

研究人员研究了各种因素对消费者网上购物行为的影响。目前尚不清楚的是,消费者对疫情的担忧对其购买意愿和购买行为的影响。这项研究基于对土耳其520名在线客户的调查,旨在调查与大流行相关的客户购买意愿。我们分析了它在客户细分中的作用。我们通过引入客户对流行病影响的关注,扩展了计划行为理论。用偏最小二乘法检验假设,结果表明,消费者对疫情的担忧对他们的购买意愿产生了影响。我们还通过使用从假设检验中获得的心理变量,发现了三个客户群。与大流行病有关的关切是客户细分的一个决定因素。我们提供了一个令人兴奋的机会来提高我们对客户细分和客户在线购物方式的了解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
Customers’ Online Purchase Intentions and Customer Segmentation During the Period of COVID-19 Pandemic
Abstract Researchers have investigated the impact of various factors on customers’ online shopping behaviors. What is not yet clear is the influence of customers’ pandemic concerns on their purchase intentions and purchasing behaviors. This study, based on a survey of 520 online customers in Turkey, aimed to investigate pandemic-related concerns on customers' purchase intentions. We analyzed its role on customer segmentation. We extended the theory of planned behavior by introducing the impact customers’ pandemic concerns. Testing the hypotheses with partial least squares, the results indicated that customers’ pandemic concerns had an impact on their purchase intentions. We also discovered three customer segments by using psychographic variables obtained from hypotheses testing. Pandemic-related concerns were revealed a determinant in customer segmentation. We provided an exciting opportunity to advance our knowledge of customer segmentation and customers’ online shopping manners.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
CiteScore
10.50
自引率
7.00%
发文量
18
期刊介绍: The business world has undergone many changes because of information technology, and the impact of the Internet may cause one of the biggest yet. While many people use the Internet for educational and entertainment purposes, organizations and companies are looking for ways to tie their internal networks to this global network to conduct electronic commerce. While companies have been conducting business electronically with suppliers and customers for many years, conducting online commerce via the Internet offers even greater opportunities for multinational, national, and even small businesses to cut costs, improve efficiency, and reach a global market.
期刊最新文献
Investigating Consumers’ Purchase Resistance Behavior to AI-Based Content Recommendations on Short-Video Platforms: A Study of Greedy And Biased Recommendations From Exclusion to Connection: The Role of Anthropomorphic Chatbots in Shaping Customer Responses Post-Social Exclusion A Bibliometric Analysis on Artificial Intelligence in Marketing: Implications for Scholars and Managers Proactive and Collaborative Strategies to Boost Customer-Brand Engagement and Experience: A Complexity Theory Approach How Does Conformity Shape Influencer Marketing in the Food and Beverage Industry? A Case Study in Vietnam
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1