Emotions and Reactions regarding Use of Cemeteries/Crematoriums following Loss of a Companion Animal in Spain

We present the results of our analysis of the sentiments of guardians in Spain following the death of a companion animal, as well as their potential use of cemeteries/crematoriums, based on a personal survey that was completed by 197 guardians. Factor analysis revealed the existence of three dimensions. The first focused on emotional reactions following a companion animal’s death. The second considered personal relationships that developed between guardians and their companion animals. Finally, the third focused on benefits or value offered by a companion animal. Four segments were obtained by cluster analysis. The largest segment had the strongest intention of using/reusing cemetery or cremation services (3.2 out of 5). It was also the only segment which placed value on emotional reactions upon a companion’s death. The results showed that a strong bond between guardians and companion animals was associated with a higher probability that burial or cremation services would be used.