Archaeological Tourism, World Heritage and Social Value: A Comparative Study in China

ABSTRACT This article investigates the relationship between archaeological tourism, UNESCO World Heritage designation, and the social value attached to archaeological sites in China. It aims to provide novel insights into such connections by examining the impact of archaeological tourism on the social values that local communities place on archaeological sites that are in the process of becoming World Heritage Sites. In recent decades, the increasing commercialization of archaeological sites for tourism, combined with the growing influence of the World Heritage listing process, has had a significant impact on the lives of communities in close proximity to archaeological sites. One way to comprehend such an effect is to examine changes in the social values assigned to those sites by their local residents. This is due to the ability of tourism development to (re)create and modify such values attributed to archaeological sites by changing their function, capacity, quality, and meaning. The World Heritage listing process, particularly during the pre-nomination period, plays an important role in shaping the tourist transformation of these sites in preparation for World Heritage inscription. Against this backdrop, this article focuses on two archaeological sites that have recently obtained the World Heritage status: the Daming Palace archaeological site and the Huashan rock art area. By applying ethnographic approaches, the article illustrates the complex influence of tourism development and the World Heritage Convention on contemporary Chinese society, in order to encourage further reflection on the existing management and development mechanisms of archaeological sites in China and around the world.