{"title":"真正糟糕的广告:越坏越好","authors":"Stephen Brown","doi":"10.1080/10641734.2020.1775730","DOIUrl":null,"url":null,"abstract":"I’ll never forget it. My first time. Everyone remembers their first time. Be it good, bad, indifferent or appalling, as mine was, it’s unforgettable all the same. Tell me I’m wrong. You remember yours too. I bet you do. I know you do. Though there’s no way it’s as memorable as mine. Because it’s been the best part of forty-five years since that unforgettable day and I remember everything about it: the time, the place, the person, the passion, the pleasure, albeit brief, and the obligatory pause before a repeat performance. And another. And another...","PeriodicalId":43045,"journal":{"name":"Journal of Current Issues and Research In Advertising","volume":null,"pages":null},"PeriodicalIF":4.2000,"publicationDate":"2021-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10641734.2020.1775730","citationCount":"0","resultStr":"{\"title\":\"Truly Bad Advertising: The Badder, the Better\",\"authors\":\"Stephen Brown\",\"doi\":\"10.1080/10641734.2020.1775730\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"I’ll never forget it. My first time. Everyone remembers their first time. Be it good, bad, indifferent or appalling, as mine was, it’s unforgettable all the same. Tell me I’m wrong. You remember yours too. I bet you do. I know you do. Though there’s no way it’s as memorable as mine. Because it’s been the best part of forty-five years since that unforgettable day and I remember everything about it: the time, the place, the person, the passion, the pleasure, albeit brief, and the obligatory pause before a repeat performance. And another. And another...\",\"PeriodicalId\":43045,\"journal\":{\"name\":\"Journal of Current Issues and Research In Advertising\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":4.2000,\"publicationDate\":\"2021-04-03\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1080/10641734.2020.1775730\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Current Issues and Research In Advertising\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/10641734.2020.1775730\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Current Issues and Research In Advertising","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10641734.2020.1775730","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
I’ll never forget it. My first time. Everyone remembers their first time. Be it good, bad, indifferent or appalling, as mine was, it’s unforgettable all the same. Tell me I’m wrong. You remember yours too. I bet you do. I know you do. Though there’s no way it’s as memorable as mine. Because it’s been the best part of forty-five years since that unforgettable day and I remember everything about it: the time, the place, the person, the passion, the pleasure, albeit brief, and the obligatory pause before a repeat performance. And another. And another...