‘To Kiss or Not to Kiss?’ Cinema, Vulgarity and Marathi Manus in 1950s and 1960s Maharashtra

Abstract Critiques of vulgarity, sexuality and class featured prominently in the social, cultural and intellectual life of post-Independence India. This article focuses on the discourse of chumban bandi (banning kissing) in the 1950s and 1960s Maharashtra and analyses how it became a particularly unique index of heightened transgressive pleasure. I situate this discourse within a larger public debate, where dominant caste middle-class elites took upon the responsibility to shepherd supposedly recalcitrant dominated castes and low-class masses towards decency, civilized action and citizenship. Many elites energetically worked on their ideology, which was rooted in high-caste, middle-class and patriarchal values to create Marathi manus and nation. Drawing upon hitherto neglected Marathi language texts, I show how elites policed the kiss to both ban on-screen kissing and paradoxically harness its energy to engage in the politics of Marathikaran (creating Marathi regional identity) and create a new Marathi identity as modern, moral and decent.