Marcin Gabryel, Magdalena M. Scherer, Ł. Sułkowski, Robertas Damaševičius
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Decision Making Support System for Managing Advertisers By Ad Fraud Detection
Abstract Efficient lead management allows substantially enhancing online channel marketing programs. In the paper, we classify website traffic into human- and bot-origin ones. We use feedforward neural networks with embedding layers. Moreover, we use one-hot encoding for categorical data. The data of mouse clicks come from seven large retail stores and the data of lead classification from three financial institutions. The data are collected by a JavaScript code embedded into HTML pages. The three proposed models achieved relatively high accuracy in detecting artificially generated traffic.
期刊介绍:
Journal of Artificial Intelligence and Soft Computing Research (available also at Sciendo (De Gruyter)) is a dynamically developing international journal focused on the latest scientific results and methods constituting traditional artificial intelligence methods and soft computing techniques. Our goal is to bring together scientists representing both approaches and various research communities.